Powered by Blogger.

Michael Dell (Dell)

At a Glance
  • Chairman and CEO, Dell
  • Age: 48
  • Source of Wealth: Dell, self-made
  • Residence: Austin, TX
  • Country of Citizenship: United States
  • Education: Drop Out, The University of Texas at Austin
  • Marital Status: Married
  • Children: 4
Forbes Lists
  • #22 in 2012
After months locked in battle with activist investor Carl Icahn, PC entrepreneur Michael Dell won shareholder approval of his final $24.9 billion offer to take his eponymous company private in what will be the biggest leveraged buy-out in recent years. The Texan, who started the PC maker in his dorm room 29 years ago and remains Chairman and CEO, believes pulling out of the public markets will help Dell shift from a struggling personal computer business into a business software giant. Today the bulk of Dell's own fortune is tied up in his investment firm MSD Capital; its $12 billion portfolio includes banking, property, dental practices and landscaping companies. On the charitable front, the Michael & Susan Dell Foundation has committed more than $900 million to eradicating urban poverty and improving child health. In January 2013, the foundation said it will donate $50 million to the University of Texas to build its new medical school, which will be named after Dell.

Michael Dell: CEO From Dell
Born in 1965, Michael Dell was interested in business at a very early age. He also had expensive collections and understood that he had to save money and use it toward investments. When he was twelve, he took a job washing dishes in a restaurant so that he could maintain his stamp collection. Not long after, while he was still in high school, he developed a method of finding customers to sign on for newspaper subscriptions. That endeavor made him a whopping eighteen-thousand dollars in one year.
To broaden his interests, he decided to purchase an Apple computer when he was fifteen. Oddly, his curiosity was not in learning the computer or wondering how it worked. On the contrary he was intrigued by its instrumentation. Specifically, he wondered how the computer was made and assembled. Dell wanted to see how the parts fit together to work as a computer. Once he understood the mechanism, he was ready to take his knowledge, and seize an opportunity. That came when he was in college.

Dell quickly realized that no-one was selling computers directly to the masses. He felt that if he purchased the components, and built the computers himself at reduced prices, he would have many instant customers. He was right, because the other students at the college were placing orders in droves. Before long, students from nearby schools heard about his quality machines, excellent customer service, and cheaper prices, and they wanted computers, too. At this point Dell knew that he could no longer continue with college study, so he left and devoted his time to the business of building computers. That was in 1984, when he was nineteen, and the company was called PC's Limited. This was, unquestionably, the defining moment. Michael Dell and the future Dell Computer Corporation were poised to make history.

With an initial investment of one-thousand dollars, the company grew to conglomerate status with over thirty-five thousand employees in thirty-four different countries. It even blew Compaq Computer out the water by grabbing the top spot as the world's largest PC builder. Michael Dell's business methods were so common sense, yet revolutionary, that many others could not believe the meteoric rise of the company. And, to provide a blueprint of the company's unbelievable success, Dell published a book in 1999 entitled "Direct from Dell: Strategies That Revolutionized the Industry".
People close to Michael Dell say he is quite shy, which makes his rise to super-entrepreneur that much more incredible. In the early days, he was the only one doing the marketing and promotion, and he obviously served both the customers and the company well. And, even though he had retired from the company a few years ago, the board encouraged him to return.
Michael Dell changed how we bought computers, by in fact, making them available to the masses at large, and at affordable prices. Not only did he sell the computers by word-of-mouth, but he encouraged the public to buy from the company's online store, which is reputed to sell forty million dollars worth of inventory on any given day.
 

Steve Jobs

Steve Jobs
Co-founder of Apple Computer Inc.
Founded: 1976

"We started out to get a computer in the hands of everyday people, and we succeeded beyond our wildest dreams."-Steve Jobs

Steve Jobs' vision of a "computer for the rest of us" sparked the PC revolution and made Apple an icon of American business. But somewhere along the way, Jobs' vision got clouded -- some say by his ego -- and he was ousted from the company he helped found. Few will disagree that Jobs did indeed impede Apple's growth, yet without him, the company lost its sense of direction and pioneering spirit. After nearly 10 years of plummeting sales, Apple turned to its visionary founder for help, and a little older, little wiser Jobs engineered one of the most amazing turnarounds of the 20th century.

Born in 1955, and given the name Steven Paul Jobs, he grew up in Silicone Valley, the bustling California location where technology thrived. Early in his childhood Jobs learned about electronics with his father, by taking things apart and rebuilding them in his family's garage. His higher than normal intelligence actually caused him problems at school because he was bored with his studies, most likely because the course material was beneath him. When he finally reached high school, he spent considerable time at the Hewlett-Packard headquarters, where he met his future business partner, a computer engineer named Steve Wozniak.

Steve Jobs: CEO From Apple

Jobs completed high school and enrolled in college, but that was short-lived, as he left a few months later. He worked a short span at video game giant Atari, but then decided to travel to India. Returning home, in 1976, Jobs and Wozniak created Apple Computer, and subsequently, worked out of the Jobs' family garage. The two entrepreneurs wasted no time, and quickly created a personal computer that sold for about six-hundred-and-seventy dollars. The Apple I brought in three-quarters of a million dollars in sales. Incredibly, when the Apple II was released, sales increased exponentially, beyond anyone's comprehension, to one-hundred-and-thirty-nine million dollars.
Just four short years after forming the company, Apple Computer, Inc, went public in 1980 and
was worth a staggering $1.2b (one-point-two billion dollars). And, this was on the first day of trading! The year 1984 saw the release of the Macintosh. At this point in time, Jobs was looking for something a little different and purchased Pixar Animation Studios. The endeavor was a huge success, churning out well-known animation movies such as Finding Nemo and Toy Story. The company eventually merged with Walt Disney in 2006, resulting in Jobs becoming the highest stakeholder in the Disney company.
By 1997, Jobs was again ready to focus on business at Apple with the launch of the iMac. What should be mentioned at this juncture is that prior to the iMac, Apple was riding in unstable and rocky territory. The company was not doing as well under the management-of-the-day. In order to revamp the company and bring it back to its glory days, Steve Jobs returned to the helm, focusing on the brand, and ensuring the future of Apple. While his accomplishments in turning the company around are significant, one point that complements this feat, is the fact that he chose to take one dollar per year as his salary. The good of the company was more important to him.
Incredibly, by 2007, the company was debt-free, and had a reported eighteen billion dollars in the bank. Now, Apple has a new generation of customers downloading its iTunes, and making excellent use of the iPhone, iPod, and MacBook. Interestingly, the company has been named "America's Most Admired Company" (2008 -2011 inclusive), and also placed first in the category for "Returns to Shareholders". This dichotomy is truly amazing, as companies that favor the shareholders generally do so at the expense of the products or employees. Jobs, on the other hand, has been able to maintain stockholder earnings, while at the same time launching successful brands, and keeping the work force happy.
What is truly remarkable is that Steve Jobs brought the company to greatness in the beginning. He found a need and serviced that need. Now, he has completely reinvented that company and pulled the same rabbit out of the hat. Most people never have the opportunity to do that once in their lifetimes... Jobs performed it twice.

How do I make a business plan ?

One of the first steps to business planning is determining your target market and why they would want to buy from you.
For example, is the market you serve the best one for your product or service? Are the benefits of dealing with your business clear and are they aligned with customer needs? If you're unsure about the answers to any of these questions, take a step back and revisit the foundation of your business plan.
The following tips can help you clarify what your business has to offer, identify the right target market for it and build a niche for yourself.

Investing time and focus in creating a business plan is one of the most valuable activities you can undertake.
Creating a well-structured business plan will give you direction and help your business become a success. A business plan provides a roadmap for your business’s future and is essential to attracting funding.

A business plan is vital for securing finance

If you’re seeking finance for your business, a business plan is an essential document to help you convince lenders and investors that you should be taken seriously. Whether you’re new to business or have been operating for years, lenders and investors will only risk their time and money if they are convinced your business will be successful and profitable.
Your marketing plan is also a crucial part of helping you to attract funds.

A business plan provides a roadmap for success

A complete, thoughtful business plan is one of the most valuable tools in helping you reach your long-term goals. It gives your business direction, defines your objectives, maps out strategies to achieve your goals and helps you to manage possible bumps in the road.

A business plan gives you control of your business

Business planning can seem overwhelming and time-consuming, but many successful businesses look at it as an opportunity.
The planning process helps you learn about the different forces and factors that may affect your success. If you’re already in business, it helps you to step back and look at what’s working and what you can improve on. Instead of worrying about the future, a business plan helps to give you a sense of control over your business and your livelihood.
Writing and researching for your business plan gives you the chance to:
  • learn about your industry, market and competitors
  • write down exactly where you are in the market and where you're headed
  • identify challenges you may come across and work out strategies to avoid or overcome them
  • understand your business finances, including managing cash-flow and determining your break-even point
  • set specific goals, timeframes for achieving them and how you’ll measure performance
  • make sound business decisions that focus your activities, maximise your resources and give you a competitive edge.
Don’t Become a Jack of All Trades-Learn to Strategize
It’s important to clearly define what you’re selling. You do not want to become a jack-of-all trades and master of none because this can have a negative impact on business growth. As a smaller business, it's often a better strategy to divide your products or services into manageable market niches. Small operations can then offer specialized goods and services that are attractive to a specific group of prospective buyers.

9 Good Business Ideas for Teenagers

Thanks to the Internet, the resources to learn a brand new skill are at your fingertips. Just be sure, regardless of what business or skill you wish to study, that you find a qualified online source to learn from. The Internet, though invaluable, has a vast amount of misinformation to be wary of.

Here are a few business ideas to consider:

1. Social Media Consultant

As a teen growing up in the Internet age, you have a serious advantage over many adults. Your familiarity with the World Wide Web will make learning and understanding social networking, search engines, and blogging much simpler. Companies pay good money for those with expertise in these areas, and there are plenty of teens and young adults who make a great living as social media consultants.

How to Get Started: There are books and websites that will teach you the ins and outs of how to effectively use social networking as a promotional tool. Learn how to apply these skills to small businesses in your area, and offer your services creating, managing, and maintaining a blog, a Facebook page, and a Twitter account for a monthly fee.
 
social media

2. Etsy Retailer

Do you know how to make awesome necklaces? Do you paint, knit scarves, take photographs, or make your own soap? Do you have a great eye when it comes to picking out vintage clothing?
Selling your artwork, jewelry, and other clothing and crafts on Etsy is a great way to earn money, and you can do it right from your home. There are plenty of artists who make enough on Etsy to ply their craft full-time, so if you’re “crafty,” selling on Etsy is worth considering.

How to Get Started: Take a look at the art, jewelry, clothing, or vintage items you have. Is it good enough to sell? If it’s something you like, then chances are that someone else will like it too. Keep in mind that you can also sell gourmet cookies, cupcakes, sauces, and candy and chocolate on Etsy.
If you do not currently create arts or crafts – but you would like to start – scour the web to search for easy DIY projects. For instance, fashion blog Honestly, WTF has an awesome DIY section, as well as BLDG 25.

knitting

3. Homemade food produce

This doesn't have to be bake-stall stuff but can include more gourmet foods, such as jams and preserves, flavoured vinegars and olive oils and even packets of homemade muesli.


4. Babysitter

Babysitting is a great way to earn money because there are almost no start-up costs. All you need is a great reputation or great references, and the ability to find local parents.
How to Get Started: Post fliers in your neighborhood advertising your services. Join sites like Sittercity and Care.com to put up a profile and find jobs. Keep in mind that if you have special skills, such as CPR training or any certified childcare training, you’ll stand out from the pack.

having fun babysitting

5. Be a little crafty

The list is endless here – candles, jewellery, soft toys, cool badges, photo frames, greeting cards.

6. Grow stuff

If you have the space, maybe they can propagate or grow from seed small pots of herbs or flowers.

7. Errand Runner

The more people are pressed for time, the more they hate running errands. Therefore, you can start a business to run errands for them. For instance, you can pick up groceries, take the dog to the vet, pick up kids from daycare, and chauffeur older kids to the mall or to a friend’s house. You need to be a jack-of-all-trades, but it’s actually rather easy work.
How to Get Started: Seniors, upper-middle class families, and busy parents are all part of this target market. You’ll need a reliable car and good references, as some of your duties may involve handling other people’s money. You might also want to consider offering a “senior discount” to get your foot in the door, or even working for free for the first few jobs in order to get some great testimonials. Use TaskRabbit and Craigslist to search for opportunities.

grocery shopping

8. Moving Assistant

Moving is stressful, especially when you have a lot of possessions or a large house to organize. My first business was professional organizing, and moving assistance was one of the services I offered. This was a popular service, especially for seniors who find packing and moving to be physically and emotionally difficult.
How to Get Started: Start by helping someone move for free. Take pictures of everything you do, and put up a simple website advertising your services. Be sure to also obtain a testimonial from the people you help.
Next, start networking with senior centers and neighborhoods. When seniors move in, they always have to dramatically pare down their possessions. By partnering with senior living facilities, you can help incoming residents pack up their old home and move to the community.

moving

9. Kids’ Taxi Service

Parents are always stretched for time, so why not start shuttling their kids to ballet, violin, karate, or soccer practice? Parents can stay at work longer or spend more time relaxing and cooking dinner while you drive their kids to after-school activities.
How to Get Started: There are a few things you’ll need for this business idea. First, teens are often seen as untrustworthy drivers. Therefore, you will need a reliable car and the ability to prove that you’ve never been in an accident or received a driving violation. You’ll also need a good car insurance policy, ideally with high medical coverage amounts for your passengers. And you’ll likely want to invest in two quality car seats if you’ll be transporting children who require them.
Keep in mind that in some states you need to be 18 years of age or older to transport people younger than 20. Be sure to check your own state laws to see if you’re eligible.
driving kids

Bill Gate

Co-founder of Microsoft Corp.
Founded: 1975

"Ultimately, the PC will be a window to everything people are interested in-and everything we need to know."-Bill Gates

William Henry Gates III in 1955, Bill was an avid reader and excelled at his school work, although he found it boring and somewhat beneath his abilities. Fearing that their son might become a loner, his parents enrolled him in a private preparatory school, so that he could enhance his interests, and meet the challenges that better motivated him. One of the most fascinating attributes of Bill Gates that constantly amazes people, is the fact that he did not graduate from college or university. In fact, he was what many call a genius, even as a young child of thirteen, when he undertook computer programming, and began writing his own programs, which included simple games, as well as a more extensive payroll application for a company, and a scheduling program for an educational institute. Bill Gates: CEO From Microsoft
Not only was Gates a whiz at computer programming, but his business prowess also emerged very early in life. When he was a mere fifteen years of age, he and a buddy created a software application that earned the teens twenty-thousand dollars. With almost perfect SAT results, he was guaranteed a spot at Harvard, where he did enroll, and remained for two years. But, once he savored success with yet another successful computer program that provided he and his buddy with royalties, he knew what they needed to do. He and Paul Allen formed a company called "Micro-Soft", which meant "micro-computer software". Within a year, the hyphen in the name was removed, and Microsoft was born.
It was at this point that Gates would take a pivotal turn in his life and career, the one that underscored the need for piracy laws, and the protection of innovation. It would also be the underlying component in what would eventually propel Microsoft into the mainstream world, making its name as recognizable as the word jeans or one's own name. Gates immediately realized that the royalties on his software were very poor, and he wanted to know why. He found that most people just "stole" the applications, as though they were meant for free distribution. So incensed was he by the practice that he wrote an open letter detailing the reasons why innovation would be stifled, should people continue with these same attitudes and bad behavior

Bill Gates & Microsoft

In 1975, before graduation Gates left Harvard to form Microsoft with his childhood friend Paul Allen. The pair planned to develop software for the newly emerging personal computer market. Bill Gate's company Microsoft became famous for their computer operating systems and killer business deals. For example, Bill Gates talked IBM into letting Microsoft retain the licensing rights to MS-DOS an operating system, that IBM needed for their new personal computer. Gates proceeded to make a fortune from the licensing of MS-DOS.
On November 10, 1983, at the Plaza Hotel in New York City, Microsoft Corporation formally announced Microsoft Windows, a next-generation operating system.
On January 1, 1994, Bill Gates married Melinda French Gates. They have three children.

Bill Gates Philanthropist

Bill Gates and his wife, Melinda, have endowed the Bill & Melinda Gates Foundation with more than $28.8 billion (as of January 2005) to support philanthropic initiatives in the areas of global health and learning.

How to Create a Facebook Business Page

Have you decided that it’s time to create a Facebook Page for your business?
Wondering exactly how to get your Page started the right way?
Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page. But never fear—we have all the critical pieces that you need to put in place to start your Facebook Page today.

To set up your Facebook Page, just follow these steps:


1) Choose a Classification

Navigate to the following URL in a new tab to create your business page on Facebook:
https://www.facebook.com/pages/create.php
Once there, choose from one of the following six classifications:
  • Local business or place
  • Artist, band, or public figure
  • Company, organization, or institution
  • Entertainment
  • Brand or product
  • Cause of community
This classification will help you rank for more relevant searches and provide relevant information fields on your page.
After selecting one of the six, choose the category you're in and fill out your business name (or if you selected one of the other options, your brand or company name). The business option also asks for further location information. Keep in mind that your category and name cannot be changed once your page is created. So type wisely, otherwise you’ll have to delete the entire page and start anew.

2) Complete Basic Information

Upload Photo

Facebook will now prompt you to upload the main photo for your page. This photo will appear as your icon every time you comment on a post or appear in news feeds. Ideally, it should be your company logo. The actual dimensions of your profile picture is 180X180. This will shrink on your page to appear as 125X125.

About Section

Next, you need to write your 'About' information. This small blurb will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.

3) Use Your Admin Panel

Your admin panel is the main hub for managing your business page. It's filled with various features and options to optimize your page and your monitoring of that page.

Edit Page

The 'Edit Page' option in the upper right provides various options. The first option, 'Update Info,' allows you to update the basic information you provided earlier in the tutorial. This will also allow you to enter a description, which is an extended version of the 'About' information you entered earlier. Users only see the description by literally clicking 'About' on your business page, so you should feel comfortable sharing lengthier and more detailed information in your description.
You can also manage the roles of your page administrators. This allows you to invite various employees from your business to be administrators on your Facebook page in order to respond to comments or messages specific to their function, without giving them complete power over your page. The other options under 'Edit Page' allow you to manage your notifications and add page permissions.

Build Audience

Often, marketers get so excited they started a Facebook page that they invite users right away. But challenge yourself to think about a more strategic method for inviting users. First, you want your page filled with content. Then invite your brand advocates to start engaging with that content. Once your page has some interactions, invite more fans and contacts, and they'll be more interested to like the page when they see the buzzing hub it is. From that point, it's at your discretion if you'd like to use Facebook's advertising tools to further promote the page.

4) Fill the Page With Content

Cover Photo

With the introduction of Timeline came the introduction of your best visual real estate on your business page: the cover photo. The exact dimensions of this cover photo are 851X315. Be sure to select a creative horizontal image that will appeal to users who land on your page.

facebook cover photo dimensions

Custom Tabs

Facebook also allows you to have an endless amount of tabs on your page. As you can see in the image above, you can only customize four of them -- meaning only four can appear on the page before the user has to click the arrow to see the rest. Think critically about what you want to appear in these four slots, whether it's events, photos, groups, etc. Keep in mind that if you use third party applications, you should configure the tabs to be indexed on Facebook and not on the third party server.

Posts

When posting on your page, be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little star to the upper right of any post to highlight it horizontally across your entire page. Not only will this make it look like you have a cover photo on your actual timeline of posts, but it will highlight the page as a milestone in your company history. Use this feature for product announcements, business anniversaries, and other major events pertinent to your brand.

Monitor

While having a gorgeous Facebook page is awesome, you want to ensure you're monitoring how fans are interacting with it. To the upper right of your Admin panel, you'll see all the private messages users are sending to your page. Meanwhile, the upper left and center of the panel shows all the posts users are liking and commenting on. Be sure to respond to comments and messages as needed to ensure your fans know you not only care about them, but to avoid the detrimental impact of ignoring these folks. In fact, according to Gartner, failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers.

5) Measure Your Efforts

At this point, you've built and shared a Facebook business page that accurately represents your business. Now you need to measure your efforts to ensure you're making valuable marketing decisions on Facebook. Click on the 'View Insights' option to the bottom-center of your Admin panel. You'll be able to monitor reach, engagement, and the like in order to help you grow and adapt your Facebook marketing efforts around what's working and what's not. And if you really want to spend time perfecting your Facebook content strategy, watch this brief tutorial on how to analyze exactly that.
And voila! You have a Facebook business page. Now go post interesting content and amass a loyal base of fans!
What additional tips do you have for marketers just getting started on Facebook?